A domain sold for $1,200 without me trying. That bothered me.

I’m Brooks Conkle. I build side hustles for a living — which mostly means I try a lot of things in public and tell people how they went.

Some years back, someone emailed me about a domain I owned and had more or less forgotten about. They offered $1,200. I said yes before I really understood what had happened. Then I sat there thinking: how many other people are sitting on names worth more than they paid, with no idea?

So I started buying domains deliberately. I now hold 249 names across 9 niches — real estate, home services, AI, finance, energy, and a long tail of things that seemed like a good idea at 11pm.

Some of them will sell. Plenty won’t. I’ve overpaid, I’ve renewed names I should have dropped two years earlier, and I’ve passed on names I still think about. That’s the actual education, and it’s expensive to get on your own.

Domain Name Lovers exists so it’s less expensive for you than it was for me.