Selling · 23
How Domain Escrow Works
The step-by-step of getting paid safely on a private sale, what it costs, who pays, and the escrow scams that target domain sellers specifically.
Brooks Conkle4 min read
A domain sale has an obvious trust problem. If you transfer first, the buyer can vanish without paying. If they pay first, you can vanish without transferring. Neither side has any reason to go first with a stranger on the internet.
Escrow solves it, and it's simple enough that the fear of doing a private deal is mostly unfounded.
The steps
- You agree terms — the exact domain, the price, who pays the escrow fee, and the transfer method.
- One party opens the escrow. Either can; the buyer usually does.
- The buyer pays the escrow service. The money sits with the escrow agent, not with you.
- Escrow confirms funds have cleared and notifies you to proceed.
- You transfer the domain — an account push if you're at the same registrar, or a registrar transfer with an auth code if not.
- The buyer confirms receipt. There's typically an inspection window of a few days.
- Escrow releases the funds to you, minus the fee.
The critical property: you never transfer before the money is confirmed held, and the buyer never pays you before they have the domain. Neither of you has to trust the other — you both trust the escrow agent.
What it costs
Fees are a small percentage, tiered so the rate falls as the value rises, with a minimum for small deals. On a typical four-figure domain the cost is modest against the risk it removes.
Who pays is negotiable and worth settling early. Common splits:
- Buyer pays — most common, since escrow protects them most
- Split 50/50 — reasonable and easy to propose
- Seller pays — a small concession you can offer to close a deal
Whatever you agree, say it explicitly before opening escrow. It's a small amount that causes disproportionate friction when it surfaces late.
When you need it — and when you don't
You don't need escrow when:
- The sale goes through a marketplace. Afternic, Sedo, Atom and registrar marketplaces handle payment and transfer themselves; that's part of what the commission buys.
- A broker is handling the transaction.
You do need escrow when:
- You found the buyer yourself through outreach
- The buyer approached you directly
- Any private, off-platform deal
Since outreach is where the best-priced sales come from, private deals are exactly the ones worth doing properly.
Mentioning it up front
Naming escrow early in a conversation is a credibility move, not a complication. A line like:
We can use a service like escrow.com to handle the transfer safely for both of us.
does two useful things. It reassures a nervous buyer who has never bought a domain and is quietly wondering if this is a scam. And it signals you've done this before.
That objection is real. My own first sale arrived as an email I assumed was spam — the notification that a domain had sold and they needed my payment details. If a seller with an actual listing reacts that way, imagine the buyer receiving a cold email from a stranger offering to sell them a web address.
The scams to know
Escrow is also the vector for the most common frauds aimed at domain sellers.
The fake escrow site. A buyer insists on using an escrow service you've never heard of, at a domain that looks plausible. You transfer the name, the site shows "funds released," and no money ever arrives. Only use escrow services you have independently heard of, and navigate there by typing the address yourself — never through a link they send.
The appraisal-fee scam. A "buyer" is very interested but needs a certified appraisal first, from a specific service, paid for by you. There is no buyer. The appraisal service is the scam.
The overpayment scam. They "accidentally" send too much and ask you to refund the difference. The original payment later reverses.
Phishing that mimics escrow notifications. Emails styled as escrow updates, with links to a login page that harvests your credentials. Go to the site directly, never through an emailed link.
Practical notes on the transfer step
Same registrar? Use an account push. Instant, free, and by far the smoothest way to complete. It's a genuine reason to be at a registrar other investors also use.
Different registrars? You'll provide an auth code and unlock the domain. The transfer takes a few days, so tell the buyer that up front rather than letting silence look like a problem.
The 60-day lock. A domain registered or transferred within the last 60 days can't be transferred to another registrar. This does not block a sale — an account push still works, or the buyer waits — but discover it before you promise a timeline, not after.
The short version
- Marketplace or broker sale: they handle it, you don't need escrow
- Private sale: always use escrow, no exceptions
- Agree who pays the fee before opening it
- Mention escrow early to defuse the buyer's scam worry
- Only use services you independently know, typing the address yourself
- Never transfer before funds are confirmed held
- Push beats transfer when you're both at the same registrar
Done properly, a private sale is no riskier than a marketplace one — and you keep the commission.