Domain Name Scorer
Paste a domain. Get a 0–100 score across five factors, plus the reasoning behind each one. Runs in your browser — nothing is stored.
What goes into the score
No black box. These are the five factors and exactly what each is worth.
Extension
.com still carries the resale premium. Everything else trades at a discount, and generic new gTLDs at a steep one.
Length
Under 10 characters is the sweet spot. Past 18 you are fighting recall, and buyers notice.
Structure
Hyphens, digits, triple letters, and consonant pile-ups all break the say-it-out-loud test.
Brandability
Does it read as real words, is it a reasonable number of syllables, and can you pronounce it on sight?
Commercial intent
Names containing industry terms have an identifiable buyer. Abstract names need someone to fall in love with them.
About the scorer
Is this an appraisal?
No. It scores what can be read from the name itself — length, extension, structure, how pronounceable it is, and whether it signals a commercial buyer. It has no idea who wants your domain, and that is what actually sets the price.
Why does the extension matter so much?
Because resale demand is concentrated there. A .com and the identical name on a generic new extension are not close in what buyers will pay. The scorer weights extension at 26% for that reason.
Why are hyphens and numbers penalized?
Both fail the say-it-out-loud test. If someone hears your domain and cannot type it correctly on the first try, you lose traffic and you lose buyers. Hyphens also carry a lasting association with low-quality sites.
Does a high score mean it will sell?
No. Most domains never sell regardless of score. A good score means the name has fewer obvious problems — it is a filter for what to skip, not a prediction of a sale.
Do you store the domains I check?
No. The scoring runs entirely in your browser. Nothing is sent to a server and nothing is logged.